Hello & welcome to the latest issue of the Marketing Hacks Newsletter. In this issue we’re going to shine the spotlight on one of our editors, Roxanne Monette & ask her what her favourite marketing hacks / tools are. Roxanne regularly reviews & edits work for the Marketing Hacks Newsletter, so she’s seen it all. These are the top tips that she’s discovered or uses on a daily basis.
In this issue we’re going to cover a wide variety of topics. Everything from simple tricks that take less than 5 minutes to dramatically increase your email marketing effectiveness. To clever design tools that make you look like a pro. And even instant productivity hack boosts.
In addition Roxanne has included a small training video sharing the secret to converting social media leads to paying customers. She’s also sharing a secret tool you can use to lay claim to every important social media site your business needs to be on… in seconds!
Enjoy the issue & as always, if you want to share your marketing hacks and see them featured in a future issue, just click here and let us know!
- Adam Nolan
Having a full time designer on staff is nice but can cost you a small fortune. Using this next Marketing Hack you can create awesome looking images all on your own- even if you have no previous experience with fancy design programs.
Most of us have been there. You find just the right image to use in a presentation, e-book or website but you
need to remove that pesky background to make it look professional.
Chances are there is something already installed on your computer you could use to remove that background. I’m willing to bet that it’ll take you quite a bit of time before you get most of what you want removed from that image.
If you don’t know what you’re doing you can end up with a pretty messed up end product and an hour or two of your life you won’t be able to get back.
Before you reach into your wallet to pay some designer-for-hire to do the work for you check out this Hack. Clipping Magic will have you creating those professional images you need within seconds. All you have to do is paint the foreground object one colour, the background object another, and Clipping Magic does the work for you. The finished product is downloadable with a transparent background. Perfect for your presentation, e-book or website!
Check out this video where I run you through the entire process so you can start clipping your perfect images today.
Want to know the secret to converting your social media followers into paid customers? Make every action you take count towards your end goals of building your brand’s positive reputation and strong following. Minimize your social media efforts while maximizing their impact with this Marketing Hack.
There isn’t a formula for overnight success when it comes to turning that social media following into paying customers. However, there are 5 simple steps you can start taking right away to see results from your social media efforts.
The key to this Hack is not to go overboard when it comes to joining social media sites. Focus on what you have time to keep up with and be honest about how much time you actually have to dedicate to this. Stick to 1 or 2 sites. Facebook with 900,000,000 estimated unique monthly visitors & Twitter with 310,000,000 estimated unique monthly visitors are
where most people you’re trying to reach spend their time online. Don’t over do it.
With the Marketing Hack in this video you’ll have confidence your social media efforts are helping those followers smoothly make that transition to paid customers. You’ll save money and valuable time. Every social interaction you make says something about your brand to your followers.
Watch this video for 5 tips to perfect your social media brand image.
Don’t forget to check out namechk.com. It’s a free online tool you can use to see if your desired username is still available at dozens of popular social media sites. You can also use it to check which sites already have an account opened under your brand name. Which can be helpful for tracking down false accounts and claiming them.
Now that you know how to write the perfect broadcast message here are a few pointers for your subject lines. We all know that you can send out the best email broadcast you’ve ever written but if your subject line sucks then you’re no better off. Whatever your call to action may be, this next Marketing Hack will get your open rate up with these 5 simple steps:
Step 1 - Be relevant, valuable and be clear with your message to subscribers.
Step 2 - Stand out visually from other subject lines by using brackets, quotes, strong numbers, ect.
Step 3 - Clearly tell your subscribers exactly what you want them to do with a strong call to action.
Step 4 - Use urgency to pull your subscribers in when you can but don’t over do it.
Step 5 - Test which subject lines work best with your subscribers. Use your findings to adapt and optimize your open rates.
Your subject line is the most important part of your broadcast. Your subscribers inbox is constantly being filled with hundreds of different emails a day. Your headline is your first- and sometimes only- opportunity to stand out from the crowd. In that split second your subscriber scans over your headline things can go 1 of 2 ways. Either your subject line sounds great and they want to read more or they see it as junk and delete your email without even reading it. Every time someone deletes your email because of your poorly constructed subject line you’re losing a potential sale.
With this Hack you can start winning with your email subject lines. You’ve worked hard-and often paid- to get these subscribers onto your list. Don’t wash your hard work away with poor subject lines! Watch this video with more tips and tricks and save yourself valuable time and money by learning how to put together your best subject lines- every time.
If you use email marketing in your online business chances are you’ve got an idea what the click through rate of a given broadcast you send out is going to be. Whether it be to buy your product or just check out something cool, keeping that click through rate healthy can be a challenge. Use the next Marketing Hack to take back hours a day you would have spent thinking up your next great broadcast message. Increase your productivity and profit with these 2 easy steps:
Step 1 - Your broadcast message to those on your email list should answer five simple questions the person reading your message will have. Who are you? What do you want? Why are you asking me? Why should I do what you’re asking? What’s the next step? Answering these questions will increase your click through rate by giving the reader clear directions.
Step 2 - Keep it short and stay focused. Read the broadcast out loud and cut out the excess before hitting send.
This 2 step Hack will keep your subscriber’s mind focused on what they need to do- click on your link. It will keep your click through rate healthy and maximize your email marketing profits. Your subscribers are on your email marketing list because they’re actually interested in what you have to say.
Don’t loose them to a boring email campaign. Turn your subscribers into buyers and check out this Marketing Hack video for a few more pointers.
Chances are you’ve experienced it. The nightmare that is file conversion! You’re ready to get down to work but you run into a road block- your computer can’t read that file you need to work with. You can kiss that productive groove you were just in good-bye!
When you need to watch a video, read an e-book or listen to a recording having to convert the file puts a giant wrench in work plans. A Google search for a quick solution reveals the hundreds of converters out there- most of which need to be downloaded, installed, updated and are next to impossible to figure out how to use.
With this Marketing Hack you’ll discover a free online tool you can use everyday to painlessly convert any file into something you can work with in a few clicks. Once you put this Hack to use you’ll save valuable time and always be ready to get down to work.
Cloud Convert supports the conversion between more than 100 different audio, video, document, e-book, archive, image, spreadsheet and presentation formats. All you have to do is upload your files to their site, tell them what you need and they’ll take care of the rest. No need to download or update any software. Simple file conversion is now just a few clicks away!
This Marketing Hack requires zero set up so it’s always ready to convert any file into what you need. So, next time your in a productive groove but your computer is unable to read that file you need breath a sigh of relief and head over to CloudConvert.org.
Watch this video for a walk through of how to use Cloud Convert for your next file conversion.