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Hi Marketing Friends! :)
Adam Nolan here, editor-in-chief at the Marketing Hacks Newsletter. And in this free report I’m going to share with you complete step-by-step instructions to increase your online sales by 250% today. No gimmicks. No catches.
This has been tested across tens of thousands of visitors. It's been used in dozens of markets. It’s worked consistently for over a decade! It has proven itself time and time again. Best of all… it just takes just 5 minutes to do and you’ll instantly see a 250% increase in your sales today. And I can almost guarantee you’ve never seen anything like this! :) So let’s dive in!
The Most Valuable Asset In Your Business...
...Is your e-mail list. The larger your reach, the more sales you'll make. And once someone is subscribed to your list, you can continue to communicate with them indefinitely. Which means the more people you add to your e-mail list, the more money you make.
Now, typically when most online business owners create an opt-in page it looks something like this:
You’ve got your headline, sub-headline, bullet points, maybe an image or two and a call to action to tell people to enter their name and e-mail address. And sure, it works.
You’ll get 20-25% of the people that land on your page to opt-in. Which isn’t bad. But imagine if you could double that.
Imagine if you could…
Get 2X As Many Sales Without ANY Extra Work!
That’s what I’ll share with you below.
Let’s step back for a minute though. Let’s look at the big picture. Before someone lands on your opt-in page where did they come from? And why did they go to your page in the first place?
When most people land on these pages they’re either coming from an ad, a blog post, a recommendation in a Facebook group or some other traffic source. But the bottom line is, in order for them to click through to your opt-in page, something has to have intrigued them. Otherwise, why click?
Maybe it was the promise of a PDF? It could have been a webinar? Maybe it was a free physical item? But regardless of where these people came from, they’ve all come to your page because they wanted something you were giving away.
Now, let’s think about that for a second. Let’s look at the series of events that caused this person to click through to your page.
They saw an ad, read an article, received an invitation or some other form of marketing that convinced them to click through and visit your opt-in page. And once they’ve clicked that link, what happens?
They land on a page that looks a lot like the one I shared earlier. It’s got a big headline right up at the top, plenty of bullet points, flashy copy and really pushes hard to get them to opt-in. But here’s the thing…
They Already Want What You’re Giving Away!!!
They’re already interested!
If they weren’t, they wouldn’t have visited your page in the first place!
In fact, there is NO OTHER TIME THEY ARE MORE INTERESTED than when they click through for the first time!
Why? Because they’ve already committed themselves to getting the thing you’re giving away.
The thing they *ALREADY WANTED* just from seeing your marketing material!
So what happens when they land on your traditional opt-in page with all the hard selling and flashy graphics? They read the same copy AGAIN! And at this point, since they already want what you’re giving away, anything you put on that page that isn’t “Enter Your Name And Email Here” actually DECREASES your opt-in rate. NOT INCREASES it!
Just like the salesman that sells TOO HARD and loses the sale, my theory was since they were already sold on my freebie, selling them AGAIN on the landing page was hurting my numbers.
So, I decided to test it.
I decided to put my money where my mouth was. :) Because, as marketers we should never just go with our instincts. We’ve always got to rely on the data.
So what did I do?
I Gutted My Most Successful Opt-In Page
I started stripping it down piece by piece. Throwing away all the stuff the "experts" tell us we need in order for our opt-in pages to work! I removed the sub-headline. The conversion rate went up. I removed the testimonials.
The conversion rate went up. I removed the images. The conversion rate went up. I removed the bullet points. The conversion rate went up. And I kept removing elements until all I was left with was this...
I Did The EXACT Opposite Of What Every Expert Tells You To Do!
I gutted it all.
I ended up with the most basic, ugly, plain page you’ve ever seen. All it had was a headline, an opt-in form and a submit button. Nothing else.
And guess what?
It worked like crazy. I saw my conversion rate climb from 20.7% to 32.4% to 41.4% to 50.37% within less than a week! I was floored! But it made complete sense! As my old sales mentor taught me - once you’ve made the sale, SHUT UP! And by following my “gut” – and then testing it, I had discovered …
A 250% Sales Increase With Just Minutes Of Work!
I … WE have been over-selling, my friends!
And by taking a standard opt-in page and turning it into the most plain, boring, ugly page in the world I skyrocketed my sales by over 250% without having to change anything else. That one single change more than doubled my sales! And it took just MINUTES to do!
And that little “trick” is just ONE example of the Marketing Hacks we send out EVERY MONTH in the Marketing Hacks Newsletter.
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“Adam Nolan is one of the most knowledgeable Marketers I've ever worked with. He is a marketing genius. He is a brilliant direct marketer that can go toe to toe with the best including the likes of Dan Kennedy.”
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I hope you enjoyed this short report! If you have any questions, just send me a message through the contact page. I’m often able to respond right away. And if not, I’ll get back to you ASAP. I’m happy to help. ;)
Ok, that’s it for me today!
Have a great day and chat soon!
- Adam Nolan
Editor-In-Chief, Marketing Hacks Newsletter
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